The Challenge:
The Ford dealership, was looking to increase organic visitors to their website due to competition from local area dealerships. The dealership is located in Jasper, which is in Walker County, and is near Birmingham, Alabama. This location allows it to serve not only Jasper but also Sumiton and Cullman. They aimed to strengthen their online brand presence in local SEO.
Target Audience
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35-55 years old male
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Skilled trades, teaching, healthcare, or middle-management
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Income Level: $55,000 – $85,000/year
The Solution:
Since the dealership wanted to increase their organic visitors and also have their target keywords rank in top positions in Google for local search. The strategy involved was making sure that the site health was sound and create content specifically targeting trims, models, service, and locations.
Proposed Execution:
- Identified relevant keywords related to the dealership, including car brands, models, and
- location-based terms (e.g., "Ford Dealer Near Jasper, AL").
- Optimized dealership website including On-Page SEO, Technical SEO.
- Optimized Google Business Profile (posts, local listings, business categories etc).
- Created SEO optimized relevant content with targeted keywords.
- Conducted competitor analysis to identify keyword opportunities.
- Made necessary changes to the content strategy looking at the data from BrightEdge and GA4.
Result:
- Organic traffic to the dealership site increased by 3.9 times during the 12 months period.
- The dealership site was ranking in 4th position for some target keywords.
- Forms submissions went up by 6% during the same period.
- Phone calls to the dealership went up by 107% during the same period.
